In the dynamic world of social media, fashion influencers have emerged as powerful trendsetters, shaping styles and guiding fashion enthusiasts across the globe. In India, where fashion is as diverse as its culture, fashion influencers play a significant role in setting trends and inspiring millions. Here’s a look at the top 25 fashion influencers in India for 2024, each making waves with their unique style and impactful presence.
1. Mrunal Panchal
Instagram Handle: @mrunu
Followers: 5.2M
Mrunal Panchal, a rising star in the social media realm, gained fame through her engaging makeup tutorials. With collaborations with brands like Maybelline and Sony LIV, she has established herself as a leading figure in beauty and fashion. Her distinctive fashion sense and travel content further enhance her appeal.
2. Nehhaa Malik
Instagram Handle: @nehamalik335
Followers: 4.1M
Nehhaa Malik, known for her modeling career and appearances in high-profile events like Arab Fashion Week, has captivated audiences with her striking looks. Her Bollywood debut and music video appearances have solidified her status as a prominent fashion icon.
3. Komal Pandey
Instagram Handle: @komalpandeyofficial
Followers: 1.9M
Komal Pandey stands out for her innovative and bold fashion choices. Her collaborations with brands like Olay and Amazon, along with her inclusion in Forbes India’s top digital stars list, showcase her influence in the fashion world. Her ability to reinvent outfits in unconventional ways makes her a trendsetter.
4. Diipa Büller-Khosla
Instagram Handle: @diipakhosla
Followers: 1.9M
Diipa Büller-Khosla’s journey from aspiring lawyer to fashion influencer highlights her diverse passions. Balancing fashion, writing, and photography, she offers a glimpse into her authentic self and inspiring wardrobe, earning acclaim in the digital space.
5. Kritika Khurana
Instagram Handle: @thatbohogirl
Followers: 1.8M
Kritika Khurana, known as ThatBohoGirl, began her fashion journey with ‘Outfit of the Day’ posts and has since grown into a significant influencer. Her collaborations with brands like L’Oreal and Myntra underline her impact in the fashion and lifestyle sectors.
6. Dolly Singh
Instagram Handle: @dollysingh
Followers: 1.6M
Dolly Singh made a name for herself with comedic sketches on YouTube and later transitioned into acting. Her role in “Modern Love Mumbai” and her engaging social media presence highlight her versatility and influence in fashion and entertainment.
7. Aayushi Verma
Instagram Handle: @aayushiivermaa
Followers: 1.5M
Aayushi Verma’s engaging content, from transition videos to fashion photoshoots, has earned her a significant following. Her creative approach and impressive view counts make her a notable figure in the fashion and lifestyle blogging community.
8. Anirudh Sharma
Instagram Handle: @anirudhh_sharma
Followers: 1.5M
Anirudh Sharma, known for his music videos and humorous content, shares a strong following with his partner, Mrunal Panchal. His entertaining and often comedic approach to content has garnered him a loyal audience.
9. Masoom Minawala Mehta
Instagram Handle: @masoomminawala
Followers: 1.3M
Masoom Minawala Mehta is celebrated for her groundbreaking achievements in fashion, including walking the Lakme Fashion Week ramp while pregnant. Her work as a UN Women India ally and her influential presence on Forbes Asia’s 30 Under 30 list highlight her impact on fashion and women’s empowerment.
10. Rajvee Gandhi
Instagram Handle: @rxjvee
Followers: 1.2M
Rajvee Gandhi’s rise as a fashion influencer is marked by her captivating lip sync videos and fashion content. Her style and content have earned her a dedicated following, making her a prominent figure in the fashion and entertainment spheres.
11. Aashna Hegde
Instagram Handle: @aashnahegde
Followers: 1.1M
Aashna Hegde, a model and YouTuber, has made her mark with her runway appearances and engaging content. Her participation in popular music videos and her diverse talents contribute to her influential status in the fashion world.
12. Aashna Shroff
Instagram Handle: @aashnashroff
Followers: 1M
Aashna Shroff’s fashion blog, “The Snob Shop,” and her substantial social media presence have established her as a notable fashion influencer. Her collaborations with top beauty brands and her active engagement with her audience further highlight her influence.
13. Aakriti Rana
Instagram Handle: @aakritiranaofficial
Followers: 1M
Aakriti Rana, the force behind the fashion blog ‘La Chica Loca,’ has gained recognition for her style and fashion insights. Her contributions to fashion blogging and her creative content have made her a prominent figure in the industry.
14. Nitibha Kaul
Instagram Handle: @nitibhakaul
Followers: 1M
Nitibha Kaul, known for her stint on Bigg Boss 2016, has transitioned from modeling to social media influencing. Her work with brands and her participation in notable campaigns have cemented her status as a fashion and lifestyle influencer.
15. Sejal
Instagram Handle: @sejakumar1195l
Followers: 839K
Sejal Kumar, a YouTuber and fashion blogger, has achieved significant recognition with her engaging content and numerous awards. Her influence extends across fashion and lifestyle, making her a key figure in the digital space.
16. Santoshi Shetty
Instagram Handle: @santoshishetty
Followers: 739K
Santoshi Shetty’s fashion blog, ‘The Styledge,’ showcases her unique style and contributions to fashion. Her creative content and impactful presence make her a prominent name in the fashion and lifestyle blogging community.
17. Malvika Sitlani
Instagram Handle: @malvikasitlaniofficial
Followers: 664K
Malvika Sitlani, with her YouTube channel and engaging fashion content, has made a name for herself in the fashion world. Her participation in India’s Next Top Model and her popular makeup videos highlight her influence.
18. Shaurya Sanadhya Tulshyan
Instagram Handle: @shauryasanadhya
Followers: 632K
Shaurya Sanadhya Tulshyan, a Pune-based influencer and founder of Label Shaurya Sanadhya, has made a mark with her diverse content and entrepreneurial ventures. Her presence in fashion and lifestyle showcases her multifaceted talents.
19. Pooja Mundhra-Mahatme
Instagram Handle: @thecozyvibe
Followers: 629K
Pooja Mundhra-Mahatme, known as thecozyvibe, engages her audience with her vibrant content on fashion and lifestyle. Her creative videos and genuine passion for fashion make her a notable figure in the digital space.
20. Sakshi Sindwani
Instagram Handle: @stylemeupwithsakshi
Followers: 573K
Sakshi Sindwani advocates for body and size positivity through her brand @StyleMeUpWithSakshi. Her mission to challenge fashion stereotypes and her collaborations with renowned designers highlight her influence and impact.
21. Roshni Bhatia
Instagram Handle: @thechiquefactor
Followers: 562K
Roshni Bhatia’s expertise in beauty and fashion is showcased through her self-titled YouTube channel. Her engaging beauty vlogs and her transition from fashion producer to influencer highlight her prominence in the industry.
22. Juhi Godambe Jain
Instagram Handle: @juhigodambe
Followers: 550K
Juhi Godambe Jain’s entrepreneurial journey with her label Arabella and her distinct fashion sensibilities have made her a notable figure in the fashion world. Her content often reflects her sophisticated style and creative approach.
23. Ekta Solanki
Instagram Handle: @ektasolanki
Followers: 519K
Ekta Solanki, known for her versatile fashion content, shares her style and fashion insights through engaging posts and videos. Her ability to blend traditional and contemporary fashion makes her a significant influencer in the digital space.
24. Manvi Taneja
Instagram Handle: @manvitaneja
Followers: 485K
Manvi Taneja, a fashion blogger and content creator, is recognized for her fashion-forward posts and unique style. Her content often features bold fashion statements and inspiring looks, establishing her as a prominent influencer.
25. Savi and Vid
Instagram Handle: @savi_vid
Followers: 463K
Savi and Vid, the dynamic duo behind the popular travel and fashion blog ‘Bruised Passports,’ offer a blend of fashion and travel content. Their engaging posts and travel adventures resonate with a wide audience, making them influential figures in the fashion world.
These influencers are not only shaping the fashion landscape in India but also making an impact on a global scale. Their unique styles, innovative content, and strong social media presence have established them as key players in the ever-evolving world of fashion.
