Welcome to my Article Shopify Organic Traffic this is
going to be a very quick and very simple and hopefully very easy guide to
Shopify SEO
basically this guide is going to assume that you already have a
Shopify store and if you don’t then maybe what if you’re thinking of building
one then this is
tely a good article to watch this article is going to assume that you have products okay
product SEO is fairly simple you just need to upload your product you need to
describe the product you need to use as many descriptive words as possible you
need to use tags that are relevant to the product in the Shopify tag section
and you also Shopify Organic Traffic
SEO is actually very simple For Shopify Organic Traffic
need to have images and
the images should have a file name that is relevant to the product okay so
product SEO is actually very simple I’m not going to be covering that in this article
this article is going to be talking about what to do after
you have products because
with product SEO all you do is you upload and that’s
pretty much it the other kind of things that we’re going to be focusing on
today we’re going to be focusing on collections okay um I will probably make
another article about blogs but
basically the
idea with collections is
that you categorize so another word for this could be categories you categorize
your products in a specific way okay and this is why you need to use tags as
well for your products so let’s take a look at an example here we’re just going
to open a random product and Shopify Organic Traffic
I’ll show you now what I mean by using tags when
you upload your products probably you’re going to be using a CSV so
in the CSV in the Shopify Organic Traffic
spreadsheet make sure that you are using tags and the reason that you want to
do this is because if I go on collections now and click on cashmere sweaters
for example I’m probably going to be using tags here so okay I’m not using tags
in this particular example
but normally you would use the conditions to create
the um The Collection okay so what a collection actually is it’s a category of
products so this example is cashmere sweaters so if I click here you’ll see
that all of these are cashmere
I’m giving SEO to this page
sweaters cashmere sweater
cashmere sweater they are all cashmere sweaters okay that’s how this works and
the whole point is I’m giving SEO to this page okay so this page as you can see
here it has a meta description a meta title it has a good clean URL these are
all things that you should be Shopify Organic Traffic
thinking about when you’re making a collection I
would normally use a Collection image I only learned about this recently but
the reason I would do that is
because if I do the website on Google site two
men dot it and click on images you’ll see that these are actually this is a
collection photo okay and these are collection photos as well these Black
Friday designer jackets this was an Shopify Organic Traffic
SEO genius move by me and I would highly
recommend doing this if you you are setting up a store and you’re going through
Black Friday setting up a Shopify collection specifically for Black Friday like
jackets and coats Etc that’s a really Shopify Organic Traffic
really good idea and it’s
working pretty well unfortunately I did it a little bit late because I was
working on other things I only just made this website so unfortunately I didn’t
actually have time to implement this properly but next year we will be flying
with Black Friday sales I’m pretty sure because I have some really really good
ideas to push it okay so let’s talk a Shopify Organic Traffic
little bit more about the theory behind
this so I think cashmere sweaters is a really really good example so we’ll
we’ll work with that so what you want to do is you want to think about how to
split up your product okay so there are your base categories which obviously if
I go on the website there are going to be like Brands here and clothing
Brands here and clothing
here and shoes here and
accessories Etc these are just base categories I’m not really going to be
talking about this today it’s this should be obvious it’s just what your
products are and what they’re split into okay um but instead what I want to
talk about is these specific Shopify Organic Traffic
categories here and these are very very well these
are very good performers on Google okay I’m going to show you an extra special
trick here as well which is going to potentially triple your traffic if you do
this properly so if you’re if you’ve got a print on demand store it
doesn’t
matter if you have print on demand or an e-commerce store most likely you’re
gonna have several products okay and um these so like a traditional e-commerce
store even even a Drop Shipping Store this isn’t really relevant I wouldn’t say
to a one product Drop Shipping
think one product should
drop shipping stores and more based around ads instead of organic SEO that’s
more based around like a short-term strategy organic SEO is a very famously
long-term strategy so
I’m going to be talking I’m talking about like long-term
strategies in this article so let’s say Shopify Organic Traffic
you have either a print-on-demand or e-commerce store it doesn’t really matter
what you’re selling but what you need to be able to do is to put things into
categories okay so you have the base categories of like I said before
you just have your Brands
your clothing your shoes your accessories and then you also need to think about
all the different collections that are relevant to your Niche okay so what’s
very very relevant in the clothing
Niche for example is um yeah like very very
specific things like men’s gray designer jeans men’s dark blue designer jeans
these Black Friday collections which I think I don’t like to blow my own
trumpet but I honestly Shopify Organic Traffic
believe that was a genius idea by me and I’m already working on for example
Christmas um things so this is a really interesting thing that I’ve never
really done before but like I’m gonna work on Christmas collections probably in
the next week get them already on Google get ready for the Christmas sales and
then I’ll do that every year for the important months you always need to be making
a new one you can maybe update so on
Genius idea by me
Shopify what I found quite interesting I
need to do more um more research into this but I’m pretty sure what you could
do here is you could update this page a little bit and then you can just edit
the URL and add like for next year like 2023 at the end and then what that will
do is it will create a url url redirect from your old page which has a lot of
good SEO
to your new page which
will be more updated and more relevant so next year what I’ll probably do is
write 20 2000 2023 here and I’ll add that to the URL and that will then make
like not really a new page but it’ll Shopify Organic Traffic
update the page and maybe that will help
boost up the rankings next year using the already established SEO that I have
already made the really good thing about this and the reason I love this so
much is Shopify has this
amazing thing if you’re paying more than I think it’s more than 29 a month I’m
not 100 sure it comes with this thing called translate and adapt and you can
actually this is this is
actually insane you can
automatically translate into two different languages and it’s quite a simple
process I’ll probably make article s about this to explain this in more details
but it took me about an hour and a half to add two completely new languages and
if you know anything about SEO Shopify Organic Traffic
if I do site2men.it slash r u slash collections
after less than a week we already have 40 collections in Russian in Russian
indexed on Google that’s in Russian that sounds like a German 50 collections
this isn’t even products or anything else this is just
collections okay we have
over 50 collections already on Google and English collections we have 97 and
you gotta remember we’re a dot it website as well so that’s even more
impressive and total pages is really really strong as well 751 already just
from creating loads and loads of Collections and if I do in url and do Friday
it’s for Black Friday you can see that this if this had just been given a bit
more time Shopify Organic Traffic I mean it there’s potential that in the next four or five days this will
explode I don’t think I
don’t think it will it doesn’t seem like it’s going to but it would be so cool
if this did um boost to the top of Google in the last two or three days of
Black Friday and yeah I guess I’ll update you guys on that if it does but this
was just supposed to be a
very very quick description of um like I’m going to
call them like specific collections because specific there’s nothing really
better for Google than something that is very specific okay so what I did was I
took my I took all of the products we had and I tried to think of all the
different categories that I could put them into and in the SEO I
used the word men like Shopify Organic Traffic
mail okay because we only sell men’s clothing um I often use like made in Italy
and Italy SEO and things like that and I used the brands that we sell as well
in these collections and yeah you I would really really advise doing that so in
for example okay we have a brand which is the day atalini and what I could have
done is just made the slash collections slash Chesapeake artillini but Shopify Organic Traffic
what I did was I made Shopify Organic Traffic
slash collections shirts and then I made another page which was suits etc etc
okay all the way down and another thing you should do is you should have a
unique image for each collection and you should use the alt image I’ll show you
where that is actually if you click
on edit here and edit image alt text you
should run I haven’t written one here um Italian best Italian designer suits to
my suits and then save it here and I’m going to save that as well and overall
if you do this and you use this logic you can if your titles are very
descriptive you don’t really need to use tags I will say that it
makes it a lot easier if Shopify Organic Traffic
you have tags because you can become more kind of specific with what you want
your collection to be about if you use tags if you just want to use titles then
that’s fine as well so most things will have the title of the product like
t-shirt in there so let’s say you have a store and you have um like you’re just
selling T-shirts and you have 1000 t-shirts you could split it into funny
t-shirts or you know white t-shirts uh blue t-shirts you know whatever it might
be like sarcastic t-shirts etc
Google and that’s why SEO
all the way to Oblivion
and the more collections you make the more visibility you have on Google and that’s
why SEO is all about SEO is about having visibility on Google so my advice to
you guys is to make specific collections for your products on Shopify and
you’ll see more sales thanks for watching and peace out.
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