Instagram Reels has transformed social media, becoming a hotspot for viral content that captures the essence of creativity, humor, and trendsetting. From jaw-dropping stunts and funny skits to heartwarming moments and promotional genius, Reels showcases a wide array of content that keeps millions engaged daily. As of now, here are the 20 most viewed Reels on Instagram, illustrating the diverse and dynamic nature of the platform.
1. Muhammad Riswan (@riswan_freestyle) – Freestyle Football Trick at Waterfall (491M Views)
Muhammad Riswan, known as @riswan_freestyle, holds the crown for the most viewed Instagram Reel. His 30-second video features an impressive freestyle football trick performed against a stunning waterfall backdrop. The Reel’s breathtaking visuals and Riswan’s remarkable skill have earned it over 491 million views, making it not only the top Instagram Reel but also a Guinness World Record holder.
2. Samsung Ad by BTS J-Hope (316M Views)
Samsung tapped into BTS’s immense popularity with a promotional Reel featuring J-Hope. The simple yet effective video, showcasing J-Hope’s charming selfie, garnered a staggering 316 million views. This Reel highlights BTS’s global influence and the power of celebrity endorsements in social media marketing.
3. Samsungmobile – Galaxy S23 Ultra Promotional Video (298M Views)
Samsung’s promotional Reel for the Galaxy S23 Ultra has captivated viewers with its impressive visuals and features. The video, showcasing the phone’s night sky capabilities, has amassed 298 million views. It exemplifies how product demonstrations can engage and attract a massive audience when done creatively.
4. Khaby Lame (@khaby.lame) – Guys How Many Times It Happen to You? (289M Views)
Khaby Lame’s Reel featuring his signature silent comedy routine has become a viral sensation. This video captures a universally relatable fear of electricity, with Khaby humorously checking and rechecking an unplugged iron. With 289 million views, this Reel underscores Khaby’s talent for turning everyday anxieties into comedic gold.
5. Shivanjali Porje (@shivanjali_porje) – Blink & Express (260M Views)
Shivanjali Porje’s Reel, “Blink & Express,” showcases a visually captivating and expressive performance. The video’s unique style and emotional depth have earned it 260 million views, highlighting the appeal of innovative and artistic content on Instagram.
6. Khaby Lame (@khaby.lame) – Btw I Love This Kid (272M Views)
In another standout Reel, Khaby Lame encounters a kid on a bike while waiting at a traffic signal. The kid’s disinterested reaction leaves Khaby hilariously surprised. This Reel’s 272 million views emphasize Khaby’s ability to connect with audiences through relatable and humorous content.
7. Khaby Lame (@khaby.lame) – Learn From Kaby (249M Views)
Khaby Lame’s Reel “Learn From Kaby” features a comical take on navigating a narrow lane. The video, with 249 million views, showcases Khaby’s knack for turning mundane situations into laugh-out-loud moments, solidifying his position as a master of silent comedy.
8. Khaby Lame (@khaby.lame) – Did You Get the Point? (242M Views)
This Reel by Khaby Lame humorously depicts a woman losing balance while using a machine. Khaby’s funny reaction, involving a tray of food, has resonated with viewers, amassing 242 million views. It highlights his skill in finding humor in everyday mishaps.
9. Khaby Lame (@khaby.lame) – Ops By Khaby (238M Views)
Khaby’s Reel “Ops By Khaby” presents a humorous take on a woman’s attempt to drink milk through an oversized straw. The synchronized mishap created by Khaby’s ingenious approach has earned the video 238 million views, demonstrating his creative flair in comedy.
10. Khaby Lame (@khaby.lame) – I Had the Impression That the Fish Was Still Alive (230M Views)
In this Reel, Khaby Lame humorously imitates a misguided fishing attempt. The video’s clever twist and Khaby’s impeccable timing have made it a hit, garnering 230 million views. It exemplifies his talent for turning simple scenarios into viral content.
11. Khaby Lame (@khaby.lame) – Let’s Just Say He Breaks a Lot of Eggs to Make an Omelet (219M Views)
Khaby Lame’s comedic take on saving a rolling egg while breaking others has achieved 219 million views. His humorous and practical demonstration resonates with audiences, showcasing his ability to turn everyday problems into comedic scenarios.
12. iamzlatanibrahimovic and Khaby Lame (@iamzlatanibrahimovic and @khaby.lame) – Squid Game Challenge Parody (209M Views)
Khaby Lame teams up with Zlatan Ibrahimović for a humorous Squid Game challenge parody. The Reel’s creative approach and unexpected twist have captivated viewers, earning 209 million views. It highlights the appeal of combining celebrity influence with viral trends.
13. Cochinaquatics (@cochinaquatics) – One Word – Happiness (144M Views)
Cochinaquatics’ heartwarming Reel features a woman feeding fish in a vibrant pool. The video’s positive and visually appealing content has resonated with viewers, accumulating 144 million views. It underscores the impact of simple, joyful moments on social media.
14. Khaby Lame (@khaby.lame) – Throwback: Sista It Was Mine (131M Views)
Khaby Lame’s relatable Reel about missing chocolates has garnered 131 million views. His humorous reaction to discovering half of his chocolates missing resonates with audiences, showcasing his ability to connect through everyday experiences.
15. Aubrey Fisher (@aubreyfisher) – Who Said 3 Blind Mice Can’t #Glitch (128M Views)
Aubrey Fisher’s Reel “Who Said 3 Blind Mice Can’t #Glitch” features a creative glitch effect synchronized with a groovy track. With 128 million views, the video stands out for its innovative approach and visual appeal.
16. Khaby Lame (@khaby.lame) – LOL! Open the Door This Way (117M Views)
Khaby Lame’s Reel “LOL! Open the Door This Way” humorously demonstrates the correct way to open a door. The video’s relatable and funny content has earned it 117 million views, highlighting Khaby’s talent for turning simple situations into engaging content.
17. Gameruptodate (@gameruptodate) – Only Works with Toothpaste (113M Views)
This Reel offers a creative FPS gaming tip involving toothpaste to improve accuracy. The unconventional advice has intrigued gamers, leading to 113 million views and showcasing the appeal of unique and practical content.
18. Krishhhhnna (@krishhhhnna) – GTA with Dog (113M Views)
Krishhhhnna’s Reel “GTA with Dog” combines the charm of a cute dog with GTA gaming nostalgia. The creative fusion has captivated viewers, earning 113 million views and highlighting the power of combining popular trends with adorable elements.
19. Bdash_2 (@bdash_2) – Batman Maintenance Team (112M Views)
This Reel features two men dressed as Batman cleaners dancing energetically. The lively performance and carefree joy have resonated with viewers, accumulating 112 million views and emphasizing the appeal of fun and uninhibited content.
20. My Aussie Gal (@my_aussie_gal) – You Make My Heart Sing (101M Views)
During the pandemic, this Reel featuring aesthetic poses to “Runaway” by Aurora gained popularity. The video’s graceful presentation, combined with the charm of a furry companion, has achieved 101 million views, showcasing the impact of creativity and music on social media.
Final Thoughts
The most viewed Instagram Reels demonstrate the platform’s ability to amplify diverse content, from comedic genius to heartwarming moments and innovative marketing. Creativity, relatability, and high-quality visuals are key ingredients for achieving viral success on Instagram. As trends continue to evolve, these Reels serve as a testament to the endless possibilities of engaging content on social media.
